In the modern world of fashion, bloggers hold the unique position of being both style reporters and tastemakers in their own right.
SIX London, in partnership with farfetch.com, decided to create a special, one-off collection of individual shoes and called on six top bloggers as guest designers.
So, Susie Lau (Style Bubble), Yvan Rodic (Face Hunter), Caroline Blomst (Carolines Mode), Steve Salter (Style Salvage), Leandra Medine (The Man Repeller) and Alix Bancourt (The Cherry Blossom Girl) collaborated with SIX London, with each one creating their own limited edition shoe design to be sold exclusively at sixlondon.com and farfetch.com.
SIX London put its expertise as a leading fashion footwear company, involved in all stages of design, development, international distribution and retail of fashion footwear at the service of this design project.
SIX by sixbloggers project went live in November 2011 and produced a lot of buzz in social media and the blogosphere.
Exclusive vídeos about this project right this way…