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SWEAR was founded in 2001 by young entrepreneur José Neves ( now CEO of Farfetch.com), cited by The Business of Fashion as one of the leading 500 global fashion influencers. London based footwear label SWEAR has become one of the most ubiquitous and iconic footwear brands from London. The SWEAR aesthetic is synonymous with the casual sneaker- shoe hybrid exploring playful silhouettes realised in superior materials and using traditional craftsmanship. Relaunching in September 2017, the world's first truly customisable luxury fashion sneaker, SWEAR is the result of extensive research, a rich heritage of artisanal craftsmanship and passion for personalised footwear, realised with state of the art 3D modelling technology. SWEAR features cult unisex sneaker styles. Each style is fully customisable to your personal preference with an extensive choice of combinations and born of the finest materials and fresh colours, from sumptuous nappa leather to ethically sourced exotic skins. Offering completely bespoke customisation as well as fast track 48 hour customisation, SWEAR offers an exciting and completely unique proposition. 


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